We helped to launch the first cosmetic studio – for gentlemen only – in Germany. We created the complete corporate identity: logo, store, web and print design. The logo is simple yet memorable and serves as a point of recognition, revealing the male emphasis at a glance. The store is distinctly designed to appeal to male clients, mixing modern and vintage interiors. A place where contemporary body-conscious men can relax while enjoying a beauty treatment or looking for that special product.